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Hair Care | The Ultimate Guide to Hair Masks

The Ultimate Guide to Hair Masks: Why You Need One Now

This ultimate guide will answer everything you’ll ever need to know about hair masks and how to use them. Bookmark me now to make sure you use yours properly. 

Imagine transforming your damaged, dull or frizzy hair into the kind only shampoo adverts boast. The shine, the smoothness, the volume, the shoulder flick. Until now, only hair stylists knew how. A secret guarded intimately by high-end hair salons. It once meant weekly trips to your local hair salon and a pricy weight on your wallet – but not if you know this. Not if you know the what, why and who, of when and how to hair mask at home.

 What is a hair mask?

Putting on a hair mask is the new ritual your hair at-this-very-moment is missing. The right hair mask has a lot of help to trade you for just 10 minutes of use. A hair mask will transform your hair. A hair mask will intensively nourish your hair. A hair mask will condition, protect, smooth, de-frizz, nurture, renew… do we need to go on?

If you have hair problems: choosing the right hair mask is your perfect solution. 

It’s why you’ll want to learn all about coconut oil hair masks which we promise to get onto very soon.

But first, know this...

Most hair treatments you have hoarded in your bathroom cabinet have 2 kinds of ingredients in them;

  1. Ingredients that steal
  2. Ingredients that give

Let’s take box 1 first. Ingredients that steal. Imagine leaving a hydrating face wash on for 20 minutes… how do you think your skin’s going to react? Will it be happy, strong and glowing or will it be itchy, irritated, tingly and red.

You guessed right my friend. Leave face wash on for 20 minutes and your skin’s guaranteed to kick-up a fuss. 

It’s what shampoo does to your hair and scalp. It steals away far too many of your hairs natural oils, without these guys to de-frizz smooth and nourish, hair’s on the path to bad-hair-health fast.

But not if you use a coconut oil hair mask. Not if you use a hair mask designed to nourish, nourish, nourish. Not if you use a coconut oil treatment that only understands the definition of our box number 2: give.  

What’s the difference between a hair mask and conditioner?

They sound similar right? Hair masks can make hair worthy of a shine competition and if TV ads are true to the T (be sure to read those teeny-tiny asterisked comments on the bottom of the screen) then conditioner can too. So what’s the difference?

Think of it like this, conditioner's a holiday romance and a coconut oil hair mask’s a committed and extremely attentive partner. Could be life long after you see its first results.

A conditioner’s designed to love your hair for ashort amount of time and then wash out. It’s designed for everyone to use meaning it’s not intensive, corrective or specialist. If you have hair in need or rescue, conditioner is not your hero.

A conditioner can help add back smoothness and shine to your hair, but it can only go so far. 

A hair mask on the other hand could be the hair hero you need to transform seen-the-straighteners-200-times-too-many hair into smooth, soft, sleek tresses. 

Psssst!....Coconut oil hair masks are designed to love your hair for alonger amount of time. They’re designed for hair in need of rescue, or even hair in need of being the smoothest, shiniest and most beautiful of everyone you know. 

Be warned: People may stare!

Higher in conditioning oils and butters, coconut oil hair masks make an instant and dramatic change to the health of your hair. They’re intensive, extra conditioning and have over 10 benefits a conditioner can’t match. We’re revealing all here. 

Can you use a hair mask instead of conditioner?

Because if conditioner only hangs about for minutes, what’s the point ‘eh? Why have Haribo when instead you could have homemade double-dark-chocolate volcano pudding. And in thinking this you are very right, the answer is yes. You can absolutely use a coconut oil hair mask instead of conditioner. 


But… and there is a but. You might not want to ALL of the time. It would be like eating dessert for breakfast, lunch and dinner. Too much of a good thing, can become not a very good thing at all. Hair masks especially coconut oil hair masks are extremely intensive hair conditioners, meaning you shouldn’talways use a hair mask instead of conditioner. If you do, your hair might swing from beautiful and shiny to heavy and limp. 


The 10 Benefits of a hair mask

You got us. It’s hard to settle on just 10 but these next 10 benefits of a coconut oil hair mask, are the ones most likely to make you wonder why you didn’t start hair masking sooner. Let’s get to this… 

  1. Intensively smooths, softens and adds shine to your hair 

Did you know your hair has cuticles? Not like your nails, but more like fish scales. When they’re smoothed the right way, your hair is glossy and full of shine. When they’re ruffled and not-feeling right, your hair is dull, tangled and rough. Cuticles make a huge difference.


Coconut oil hair masks you can use at home help to bond back your hair cuticles the right way. They turn the bed head you don’t want to the shiny hair flick that is no longer hair advert myth. When all your hair’s cuticles have become ordered and disciplined, the extra conditioning oils and butters help them stay that way, longer. 


  1. Helps relieve and treat dry, damaged hair

If you’ve ever picked up a styling iron, over used the hair spray or spent a day at the beach, you know what dry, damaged hair feels like. Bleached your hair? Then you know what extreme dry and damaged hair feels like. 


But do not fear. Your hair isn’t destined to stay this way.


Coconut oil is one of the only oils known to penetrate the hair cortex, aka it doesn’t just sit on your hairs surface. And when this happens your hair can become moisturised and repaired from the inside-out. Not like with old-school mineral oil treatments which only fake temporary shine.  


  1. Tames your tangle

When your hair gets tangled, it gets damaged. It’s a viscous cycle. And you can decide to stop it with a coconut hair mask. This is a lesser known hair fact: your hair can drink up water. If you get instant frizz in high humidity, your hair likes more than a tipple. 


Tangles get worse when your hair gets wet. It happens because your hair fibres drink water and swell. Remember how your hair has cuticles? Well they’re now undisciplined and wandering about on their own. Cuticles like these make perfect hitching posts for others to get stuck on. 


As you let this happen your tangles are getting worse.


But not if you use a coconut oil hair mask. Productslike these help seal out excess water, to tame your tangle.


  1. Helps tackle and prevent frizz

Imagine having day 2 hair always. Yes, day 2 hair, the smooth, sleek and frizz-free kind. Shampoo can leave you with a rough and dry day 1 hair nightmare. Why wait a day when instead you can tackle post shampoo and styling frizz with an at home coconut oil hair mask?

frizzy hair

Pssssst… it’s also great for curly hair types in need of extra frizz-easing.


Frizzy, day 1 hair is caused because your hair doesn’t have enough oils to be healthy aka your shampoos washed them down straight down the plug hole. 


Bottom line; A coconut oil hair mask gives back natural oils to help your hair be its best, always. 


  1. Can dramatically reduce hair breakage and thinning aka it makes your hair stronger

Do you struggle to grow your hair? Are you experiencing hair thinning? Conscious of split ends? If your answer’s yes, yes and yes, your hair’s in need of help to be stronger.


Your hair’s breaking because it’s in need of TLC, doing nothing will make it thinner, taking action will help stop it. When your hair is tangled or frizzy, dry or damaged, over styled or heat treated it breaks QUICKLY and easily. Your hair is brittle. It’s like skin that’s dry and using a coconut oil hair mask on-the-regular can dramatically help. It’s one of the only oils able to moisturise hair from the outside and the inside… your hair strength can once again be resilient and healthy.


  1. Your hair will be a dream to style

Bad hair days be gone. Coconut oil hair masks are a fabulous solution for hair that’s a pain to style. Imagine trying to braid hair that keeps tangling, brush hair that’s dry and damaged, ponytail hair that’s frizzy and rough. 


Style your hair after anat home coconut oil hair mask and your experience will be breezy. 


  1. Helps prevent dry flaky dandruff clumps

The burning embarrassment of dandruff flakes does not have to be lifelong. Using a coconut oil hair mask can help the health of your hair and your scalp. The key is making sure to use a hair mask with a high content of fatty acid rich coconut oil. 

 coconut oil

Why? Because coconut oil has antiseptic benefits thanks to an ingredient called Lauric acid. Don’t worry, you don’t have to add it, Lauric acid is a natural part of coconut oil. It’s especially helpful when you have dandruff as dandruff is caused by the malassezia yeast. When your scalp has fewer malassezia yeast, dandruff flakes will disappear. 

  1. Helps fight dry, itchy, irritated scalps

If your scalp feels uncomfortable, itchy or irritated, it’s extremely likely your scalp's dry and damaged. Here’s something you don’t often think about – your scalp has a skin type! 

The only solution to the way your scalps feels now is to help it refind a healthy and happy skin barrier. To do this you’ll need to use treatments with both emollient and occlusive properties aka ingredients which deeply condition while also helping to lock in water. Coconut oil is a wonder oil that can do both, it’s why coconut oil hair masks are very effective at relieving an itchy scalp.

  1. Protects against everyday heat styling

Heat styling is playing havoc with your hair. Almost all heat stylers reach a hot and steamy 200oC. Imagine what that’d do to skin. Heat styling zaps strength, hydration and condition. It’s making your hair look great now, but in time and without treatment you’ll be plagued with permanent bad hair days. 

However, not if have an at home hair mask in your hair rescue arsenal. Hair masks give back to your hair what heat styling zaps. Use regularly to prevent heat damage. 


  1. Helps prevent UVA and UVB caused hair damage

Sunlight prematurely ages skin and hair. Fact. It’s a particular kind of light called UV which is causing your hair the most damage. This light is super-charged and on hitting your hair it offloads too much to handle. Bad news for hair health. 

When your hair experiences sun damage those things called free radicals age and stress your hair health. But luckily, something special called an antioxidant can help wave them goodbye. Coconut oil hair maskslike this one come with added antioxidant protection helping to stop hair stress now.

How long should you have a hair mask on for?

It’s one of our most frequently asked questions. If you’re new to hair masking, follow the on pack advice. 15 or 20 minutes is all the time you need. It’s what’s best for an average hair type, but here’s the thing, follow the manufactures guidance once, see how smooth and sleek your new hair gets and make adjustments next time.  

Can you leave a hair mask on overnight?

Want to skip a 15 minute in-shower wait? Then leaving your coconut oil hair mask on overnight is just the solution. Hair masks high in oils can absolutely be left on your hair overnight safely, the longer they’re left on hair, the better the effects. 

But be warned, if you’re not using acoconut oil hair mask and instead use a hydrating hair mask, leaving these on overnight could cause your hair more damage. Why? Because when hair becomes overly hydrated, strands of hair swell and your cuticles become naughty.  

Can you leave a hair mask on too long?

You know the answer to this one now ‘eh. If it’s a hair mask high in oils like coconut – no you can’t. If it’s a hair mask called something like a hydrating hair mask, then yes you can. To get rid of worry, always choose a coconut oil hair mask with lots of oils. 

How often should you put a mask on your hair?

Seeing and feeling the benefits of a coconut oil hair mask makes it tempting to use always. And your hair might be ok BUT, it more than likely won’t. Instead you’ll end up taking smooth and sleek to greasy and dull aka you’ve got product build-up.

Here’s how to prevent hair hell. Use a coconut oil hair mask only once or twice a week.

Should you use a hair mask before or after shampoo?

Look, the internet will tell you of many ways to use a coconut oil hair mask, but here’s the best - apply it through already shampooed hair. Using it this way makes sure your hair can absorb the maximum amount of goodness. 

How to apply a hair mask

Getting the most out of your coconut oil hair mask is simple if you follow these 5 quick and easy steps;

  1. Shampoo hair thoroughly with a gentle shampoo product.
  2. Carefully towel dry hair getting rid of excess water.
  3. Take a coconut oil hair mask and carefully work into hair using your hands as a comb. Start from the ends upwards making combing easier and tangle free.
  4. Leave on for 20 minutes.
  5. Wash through with warm (not hot) water and dry as normal.
  6. Go enjoy smooth, sleek and healthy hair!

Now all that’s left to do is get your hair mask! Go get happy hair.